Phat Story — A plant-based story, told with taste.

Phat Story is a book, a lifestyle collection, and a growing platform for plant-based inspirations. From delicious eats and stylish living to mindful shopping, we celebrate a life that’s full of flavour, joy, and a little veggie magic.

We believe that plant-based living isn’t just about food — it’s a kind and playful way to care for yourself and the world around you. If plants taste this good and life feels this fun, why not live it every day?

Our beginning

Founded in 2020, Phat Story began as a creative project blending East and West through plant-based storytelling. Today, it continues to share beautiful finds, thoughtful recipes, and inspiring ideas that make plant-forward living not only easy — but irresistible.

Our vision

We’re building a platform and collection where plant-based choices meet everyday joy. With curated brand directories, lifestyle tips, and playful features, Phat Story invites you to explore a vibrant, stylish, veggie-powered way of life.

A plant-based story, told with taste.