Welcome To Phat Story
Phat Story is where plant-based diet becomes an exciting adventure.
We invite you on a relaxed and inspiring journey where plants and diet intertwine with everyday living. Explore the beauty of plants and their applications in daily life, discovering fascinating stories that highlight the deep connections between nature and our world.
At Phat Story, you will uncover how plants enrich every corner of life, adding charm, flavour, and meaning to even the simplest moments. Through this vibrant adventure, we celebrate the magic of plants and their role in creating a life filled with natural beauty and joy.
Join us to explore the wonders of plant-inspired living, where every story is infused with the aesthetics and harmony of nature. Begin your journey today and let Phat Story transform your everyday life with the beauty of plants.
Our mission
Founded in 2020, Phat Story is dedicated to exploring plant-based diets and bridging Eastern and Western culinary traditions to inspire diverse, flavourful choices. We believe plant-based food is both delightful and beneficial, offering wellness, health, and beauty benefits while respecting kindness toward animals.
If vegetarian dishes are all delightful, why not choose to eat more of them? If plant-based food and solution offer health benefits and beauty purpose, why not choose to use them? Such choices not only satisfy personal pleasure and needs but also reduce unnecessary harm and sacrifice of animal lives. If plant-based option are also good, why not choose this win-win solution with kindness?
Through plant-based solutions, Phat Story empowers individuals to choose healthful and considerate options that nourish the body, protect animals, and contribute to a balanced planet.
Our vision
With Phat Story, we savour the beauty and taste of plant-based dining at home. By sharing plant-based insights, cooking and diet inspiration from Asia, Europe, and beyond, we aim to help everyone embrace a sustainable and fulfilling lifestyle. Together, let’s create personal stories of kindness, flavour, and environmental balance.
The Coo The Cookbook
The Coo is a series of plant-based cookbooks designed to celebrate the beauty and versatility of plant-based cuisine. With every recipe, The Coo offers a window into the world of plant-inspired home cooking, blending aesthetic charm with delicious flavours.
Serving as the cookbook companion to Phat Story’s digital platform, The Coo highlights how plant-based diets can bring joy, creativity, and wellness to everyday meals. Together, they form a complete narrative of plant-inspired living, with Phat Story focusing on broader lifestyle insights and The Coo offering practical, artistic guidance for home chefs.