Welcome to Phat Story

Phat Story celebrates the art of plant-based home cuisine, bringing together aesthetics, flavour, and wellness. With a focus on plant-based beauty in everyday dining, we explore how plant ingredients can enhance taste and elevate your lifestyle. Our platform highlights the charm of plant-based foods and the natural beauty of urban life, transforming every meal into an artful experience.

Phat Story is an exploration of plant-based beauty in home cuisine, blending aesthetic charm with delicious flavours.

Our Mission

Founded in 2020, Phat Story is dedicated to discovering plant-based diets, bridging Eastern and Western traditions to inspire diverse flavourful choices. We believe plant-based food is both delightful and beneficial, offering wellness, health, and beauty benefits while honoring kindness toward animals. Phat Story invites everyone to explore plant-based options that nourish the body, protect animals, and support a balanced planet.

If vegetarian dishes are all delightful, why not choose to eat more of them? If plant-based food and solution offer health benefits and beauty purpose, why not choose to use them? Such choices not only satisfy personal pleasure and needs but also reduce unnecessary harm and sacrifice of animal lives.

If plant-based option are also good, why not choose this win-win solution with kindness?

Our Vision

With Phat Story, we savour the beauty and taste of plant-based dining at home.

At Phat Story, we believe that each person has the power to make a difference. Through our recipes, tips, and plant-based cooking stories from Asia, Europe and beyond, Phat Story empowers individuals to make choices that benefit their well-being and the world. Join us in savouring plant-based beauty and flavour every day, creating a Phat Story that transcends boundaries, uplifts lives, and connects communities worldwide.